Chelsea Perino graduated with an undergraduate degree in Anthropology and Linguistics from NYU and Masters Degree in Public and Organizational Relations with a focus on digital communications and brand strategy. After a solo 4 year trip around the world, she then spent the next 4 years leading digital strategies for global brands such as Pernod Ricard and Samsung, both in New York City and Seoul, South Korea. These roles took her all over the world and involved projects such as implementing the brand communications program from the 2016 Rio de Janeiro Summer Olympics and Mobile World Congress in Barcelona. In her most recent role based in Hong Kong, Chelsea is the head of Global Marketing for The Executive Centre, a premium flexible workspace provider with a presence in 36 cities across APAC, where she built both the marketing department and full brand strategy from scratch.
Chelsea Perino is an internationally acclaimed keynote speaker focused on organizational culture and customer experience transformation across Asia. With over 15 years advising top such as Samsung, Pernod Ricard, and most recently The Executive Centre, her expertise lies in cultivating dynamic workplaces and meaningful brand relationships.
She presents regularly at premium events like PERE, Women in Private Markets Summit, and the Urban Land Institute, sharing insights on organisational culture, personal branding, marketing strategies and more, helping teams maximize productivity and wellness through interactive coaching.
She is an adjunct professor and published author, the Co-Head of the Urban Land Institute’s Women’s Leadership Initiative and part of the Executive Committee, the Co-Chair for the AmCham’s Women of Influence committee and on the Board of TALK HK, an NGO focused on the prevention of child sexual abuse, and the Advisory Board for the ReThink Foundation and The MarTech Summit.
